Word: schoolgirlisms
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Dates: during 1950-1959
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...patent medicines: "I can tell you what advertising is." Lasker sent for Kennedy; liked his definition: that good advertising simply offered a "reason why" the customer should buy. Lasker hired Kennedy and they translated the theory into copy with such slogans as Palmolive's "Keep that Schoolgirl...
Died. William Roughead, 82, Scottish lawyer who seldom practiced because he was too absorbed in masterfully chronicling classic trials and crimes (mostly murders); of a cerebral hemorrhage and pneumonia; in London. A chapter in his Bad Companions, recounting a celebrated 1810 slander suit that followed a vindictive schoolgirl's false accusation against her two spinster teachers, was the inspiration for Playwright Lillian Hellman's 1934 Broadway hit, The Children's Hour. Fact-Writer Roughead was called by Novelist Dorothy Sayers "the best showman that ever stood before the door of a chamber of horrors...
Africa.' I thought of all he'd been through, and then I blushed like a schoolgirl and said: 'It was nothing, general. It was really nothing...
Well-Scrubbed Schoolgirl. Few Broadway stars have failed so signally to look the part. As Patty, Barbara Bel Geddes (rhymes with wed us) looks and talks more like a Bryn Mawr graduate (which she is not) than the cop's daughter she plays, and more like Barbara Bel Geddes than either. In the navy blue pullover sweater, plain skirt, saddle shoes and white dickey collar which she wears about town almost as a uniform, she could easily be confused with a well-scrubbed Connecticut schoolgirl off to the movies...
...girlish bob, and gazes at the world through clear hazel eyes. In a medium where pose and posture are the standards, she is almosl startlingly forthright. Painfully self-conscious under scrutiny, uninhibited among close friends, Barbara can cuss like a longshoreman and make it sound as offhand as a schoolgirl's "Jeepers." The effect of such artlessness on the stage is to make practically anything Barbara does seem credible and convincing. One mark of her real talent lies in the fact that she can be herself and still translate the flick of an eyelash or the sting...