Word: schott
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Dates: during 1970-1979
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Peter's Sportswear of Philadelphia prints the words "Alaskan or Canadian wolf" of the labels attached to its parkas. Schott's Brothers of New York uses the words "genuine wolf" on its labels...
According to Webster Schott, a vice president of Hallmark (and a critic of some repute), "verse is still more popular than prose, by a margin of five to one. And human affection will outsell humor twenty to one." Still, it is humor that freshens the stale feast of Christmas messages. The wit, alas, is often insipid self-parody−I BRING YOU GREETINGS . . . THAT'S ALL, JUST GREETINGS. But when they are good, the funny cards exemplify the peculiarly American gift for one-line gags. "LEON! LEON!" sings a caroler, who hurriedly explains, "I MEAN NOEL! NOEL! (Sorry...
IMAGINATIONS by William Carlos Williams. Edited by Webster Schott. 363 pages. New Directions...
...Imaginations, Critic Webster Schott has collected and perceptively introduced five experimental works that reveal Williams struggling for what he called an "intense vision of the facts" -a style and form that would do justice to both his imagination and his reality. Scribbled between patients or late at night, these pages have the fascinating openness and vulnerability of a writer's notebook. In these five works, produced between the ages of 34 and 48, he took on the calculated gamble of nearly automatic writing: all or nothing. "I let the imagination have its own way to see if it could...