Word: schrafft
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...flavor," insufficient "oomph"). Frusen Glädjé was not tested; Alpen Zauber was far down the list, in the "puffy-fluffy, sweet-misery" category, having been rated "creamy but no taste," "salty." So were several other prestige brands: Sedutto's, Bassetts, Baskin-Robbins, Louis Sherry, Breyers and Schrafft's. First place went to the Giant food chain's economy vanilla "Kiss," which sells for $1.29 a half-gallon and contains milk fats, nonfat milk, sugar, corn sweetener, whey, locust bean and guar gums, mono-and diglycerides, calcium sulphate, Polysorbate 80, carrageenin, natural and artificial flavors, natural...
...football scholarship to Florida State. When a knee injury and a car accident aborted his athletic career, he drifted into college dramatics, then dropped out of school in 1955 to take a crack at the New York theater. A few TV tidbits, supplemented by washing dishes at Schrafft's and bouncing drunks at Roseland, kept him afloat for two years until he won the part of Mannion in a revival of Mister Roberts. That, and a contract with Universal, propelled him into twelve years of lucrative mediocrity: "I was a well-known unknown...
Andy Warhol? Schrafft's has long conjured up images of little old ladies lunching on wholesome fare served up by apple-cheeked waitresses. Warhol, of course, is strictly pop, having turned out larger-than-life paintings of Campbell soup cans, realer-than-real sculptures of Brillo packages, and longer-than-interminable camp movies. Still, when Schrafft's decided to project a new with-it look, its ad agency, F. William Free & Co., thought that it might be a good idea to take on Warhol, now recovered from having been shot nigh unto death by a man-hating woman...
...Schrafft's, a 55-restaurant chain with outlets in eight Eastern states from Massachusetts to Florida, is operated by the Frank G. Shattuck Co., which merged with St. Louis-based Pet Inc. earlier this year. With Pet's backing, the chain's boss, Frank Shattuck II, has been trying to sell Schrafft's to a broader clientele. To that end, for example, some of the New York City outlets are currently being remodeled to make their liquor-dispensing bars just as conspicuous as the familiar soda fountains. Such changes are aimed mainly...
...Schrafft's recent TV commercials features a trio of shapely girls attired in miniskirts, and asks: "Have you seen the little old ladies in Schrafft's lately?" The chain's Warhol pitch is scheduled to be aired on New York stations starting next month, and Shattuck says proudly that "we haven't got just a commercial. We've acquired a work...