Word: schraffts
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...focal point for a swirling phantasmagoria of color. All of which, it also turns out, is a 60-second videotape commercial for a venerable Manhattan-based restaurant chain. "The chocolate sundae," proclaims a credit line that rolls diagonally across the TV tube, was "photographed for Schrafft's by Andy Warhol...
Picture of Travail. The interview began in front of the Guggenheim museum (where a beatnik type "swept off his rakish Astrakhan hat and stood transfixed"), then moved on to Schrafft's (where John Jr. had a butterscotch sundae), and ended up at a friend's Fifth Avenue apartment. Conniff and Considine are unabashed admirers of "the young woman who bears such assorted burdens as Gallup's pronouncement that she is the most admired person of her sex in the world ... a woman who has been on the best-dressed lists most of her adult life ... the smile...
...does this prematurely autobiographical book, which reveals, among other things, that martinis don't come with cherries. Seems that when Rona was 13, she wrote a story in which a lonely lady dining at Schrafft's "stared morosely at the cherry in the martini." The book ends with the intelligence, given a whole page to itself, that "a martini has an olive"; although, to be more precise, it is more frequently encountered nowadays in the company of a twist of dry lemon peel, or probably just the stare of the lonely lady. The book remorselessly follows Rona...
...pocket instead of out of their heart." This lack of involvement, he feels, extends to the audience as well, a result of being raised on note-perfect stereo recordings. Says Rubinstein: "In the old days, young girls would commit suicide after an overwhelming musical performance. Nowadays they go to Schrafft's and have some ice cream...
Heat in Flight. Such restaurant chains as Stouffer, Howard Johnson, and Schrafft's are using the ovens to heat precooked portions quickly; Manhattan's La Fonda del Sol uses one to warm up tortillas. The newest Hilton hotels also have ultrasonic ovens to make their food service faster. Tad's steak-house chain (eleven restaurants) has set up an experimental restaurant in Manhattan, where customers select complete meals from freezer chests, bring them to their tables and pop them into individual ovens that heat them up in about two minutes right by the tables. The chain plans...