Word: schranz
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...failure to win in the 1972 Winter Olympics at Sapporo. The Austrians went into that competition confident of success, and Annemie was expected to pick off a gold medal or two with little trouble. The team's morale was destroyed, however, the controversial disqualification of Star Skier Karl Schranz (TIME, Feb. 14, 1972), and Annemarie had to settle for a pair of silver medals. After that setback, she thought of giving up skiing, but the mood lasted only a short time. Then she threw herself into her harsh training regime, modeled after that of a prizefighter-long-distance runs...
...those athletes for whom sport is merely recreation for personal pleasure. It is an Olympic rule that they must have a vocation entirely separate from their particular sport." The rule is constantly flouted, to say nothing of being selectively and ineptly enforced. Austria's champion skier, Karl Schranz, was barred from last February's Winter Olympics at Sapporo on charges of professionalism, to which dozens of his competitors would -at least in private-plead guilty. The amateur status of most athletes from Communist countries is also in question. Potential champions get superior housing, superior food and superior wages...
Skiing's super-schusser, Karl Schranz, 33, who was barred from skiing with the Austrian team in the Sapporo Olympics on the grounds that he had repeatedly broken the amateur regulations, has announced that he is going to give up Alpine racing, though he is not yet ready to become a full-fledged professional. "I should like to end my career in dignity, and not as an outlaw of international sports politics," said Schranz, who in 18 years of competition has won three world championships, two World Cups, eleven Austrian championships and eight firsts in the famed Arlberg-Kandahar...
Searching the Slopes. All four firms have learned to sell glamour as well as craftsmanship. Kneissl, for which Schranz has worked since he was a teenager, claims that its skis have helped capture 16 Olympic medals. It urges its salesmen to "mention our victories in your sales talks." Like its competitors, Kneissl regularly sends out talent scouts to search the mountainsides for promising 12-and 13-year-olds, whom it hires as apprentices, sends to secondary school and trains to be champion skiers...
Indeed it has. Today, Karl Schranz is said to make $60,000 a year from various promotional activities. As the roaring crowds that welcomed him last week illustrate, few of his countrymen mind. One possible reason is that Austria's skimakers will need all the help that they can get from the champions whom they sponsor in order to hold on to their market share against tightening foreign competition...