Word: schreibers
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Dates: during 1970-1979
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When he made that famous forecast in The American Challenge a decade ago, the French publisher and pop economist Jean-Jacques Servan-Schreiber voiced a familiar European fear: that U.S. industry, armed with a strong dollar and high technological and marketing prowess, was rapidly turning Western Europe into a sort of American commercial romper room. So much for that worry. What now seems to rouse European passions is not the threat of a Yankee invasion but the prospect of a disruptive retreat...
...speaker of the state's house of representatives. Wisconsin's image as one of the more liberal states was transformed by Republican Lee Sherman Dreyfus, 52, chancellor of the University of Wisconsin at Stevens Point, who was seeking office for the first time. He unseated Acting Governor Martin Schreiber, 39, a career politician. Yet Dreyfus, who describes himself as a maverick in a populist mold, saw no ideological portent in his victory. He was elected, he said, "not because of what I was, but because of what I was not. I was beholden to no one, backed by no special...
...point, Schreiber threatened to break a recruiter's arm if he failed to meet his quota. Schreiber told the committee that the threat was not serious. Said he: "We're in the Marine Corps. That's the way we speak. We're not graduates of the College of the Immaculate Conception." With considerable pride, Schreiber reported that he managed to raise his staffs performance from 59% of its quota to 100% after he took charge in 1977. His reward: headquarters increased his quota by 13 percentage points...
...prone youth out of a juvenile home and even signing up a fictitious candidate. To qualify a youth with a long police record, a recruiter would drop the first letter of the candidate's name so that the police check would turn up no trace of his crimes. Schreiber told recruiters to ask Marine hopefuls leading questions like, "You haven't smoked marijuana, have you?" Answers, of course, were negative. Some recruiters coach candidates in advance to ensure that they pass aptitude tests, or use bright stand-ins for those who seem sure to fail. Robinette said that...
...often refuse to turn over lists of high school seniors to recruiters, and parents frequently become incensed and abusive when recruiters phone to talk to prospective enlistees. So the pressure on recruiters to fill this year's Marine Corps quota of 39,300 enlistments will remain intense. Says Schreiber: "My quota for every recruiter was as many as he could possibly enlist." On the double...