Word: schreibers
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...AMERICAN CHALLENGE by J.J. Servan-Schreiber, translated by Ronald Steel. 291 pages. Atheneum...
...American Challenge has already drawn much attention in Europe and the U.S.; it was a record-breaking 1967 bestseller in France (TIME, Nov. 24). Servan-Schreiber ably develops an argument that French readers found irritating but largely irrefutable: Europe must adopt American industrial methods if it hopes ever to achieve a vital, independent society...
...Servan-Schreiber, at 44 the editor-publisher of the successful weekly newsmagazine L'Express, is more American than French in the manner of his criticism. Deadly serious, he says flatly that "our back is to the wall" and warns that France and other European countries will fall disastrously behind America if they do not learn its methods quickly...
Zhukov, 60, assured Europeans that they need not be scared by the "dire predictions" of French Journalist Jean-Jacques Servan-Schreiber that U.S. business may one day dominate the Continent's economy. "If all Europeans, that is you and we, pull together," he said, "we can soon be boss in our own house." Then he cracked: "The Americans, with their strange habit of liquidating their leaders, should turn to their own neighbors, Canada and Mexico, for cooperation...
...partially up to them whether they want our help," said Michael Schreiber, chairman of SDS at B.U., "SDS will probably try some form of fund-raising...