Word: schreibers
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...muster in the year ahead. The pace of U.S. globalization is so vigorous that other nations are increasingly concerned and cantankerous about it. "Actually," says Csf.'s Danzin, "there is no European government strong enough to prevent an American company from dominating a market." Jean-Jacques Servan Schreiber, whose book The American Challenge describes the problem and has become a runaway bestseller on the Continent, prophesies: "The third industrial power, after the U.S. and the Soviet Union, could easily be in 15 years not Europe but American industry in Europe. Even today, in the ninth year of the Common...
Wednesday, December 13 KRAFT MUSIC HALL (NBC, 9-10 p.m.)* Groucho Marx hosts this week's show, "A Taste of Funny." Guests: Soupy Sales, Dick Cavett and Burns and Schreiber...
...argued] that the Americans are buying Europe with their balance of payments deficit; that the technological gap and the brain drain together represent a new form of imperialism; that all this comes from the export of Mr. Galbraith's modern industrial state. A brilliant Frenchman, M. Servan-Schreiber, recently published a book about all this which he calls Le Deéuú Americain [The American Challenge; TIME, Nov. 24]. He rejects any protectionist or negative reply by Europe to this challenge. He recognizes that the challenge is inescapable...
Third Power. The theory is anything but trivial. All of Western Europe, says Servan-Schreiber, 43, is being taken over by American industry, which is better organized, more computerized and far more imaginative than anything the Europeans, including France, can produce. Already, the Americans control 50% of European transistor production, 80% of computer production and large percentages of the Continent's heavy industry and oil. In France, U.S. firms produce 65% of agricultural products and telecommunication equipment, 45% of synthetic rubber. Unless Europe wakes up soon, says Servan-Schreiber, "the third industrial power in the world in 15 years...
Even more alarming to Servan-Schreiber is the fact that 90% of the capital needed to finance this "American invasion" was raised from Euro pean investors eager to take part in U.S. ventures. "What threatens us," he writes, "is not a torrent of riches. The war is being fought against us not with dollars, oil, tons of steel or even modern machines, but with creative imagination and a talent for organization." Last week Servan-Schreiber told TIME Correspondent James Wilde: "What America has done is to change the entire concept of culture, the values of civilization. The new American culture...