Word: schulberg
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...work editing Mechanix Illustrated, ran its circulation up from 216,000 to 440,000. Then he was handed True and told to make it a "general magazine for men." He tossed out the horror tales, switched to slick paper, went hunting for good writers (C. S. Forester, Budd Schulberg, Lucian Cary) and began paying them good prices. Last fall he sent Richard (Guadalcanal Diary) Tregaskis off to write a round-the-world diary (at $2,000 an entry, plus expenses) for True. "For stories we really want," says Williams, "we'll outbid anybody, even the Saturday Evening Post...
...rounded up: Albert Einstein on atomic-energy control (as told to Raymond Swing); war letters of General George S. Patton Jr.; unpublished love letters of Mark Twain; excerpts from the notebooks of Henry James; part of a new novel by John P. Marquand; articles by George Bernard Shaw, Budd Schulberg, Sumner Welles, Sir Richard Livingstone.* To show off these prizes to better advantage, the Atlantic had freshened up its format, run its first four-color cover and had its type face lifted by topnotch Typographer W. A. Dwiggins...
...Eddie, Schulberg's The Harder They Fall. Guest critic: Newsman Don Hollenbeck...
...Says Schulberg: "The cocktail party is America's favorite form of seduction.... The plot is always the same. Come up to my room and have a drink. And whether the object is physical passion or getting your client's name into the headlines, the method is standard: to weaken their resistance with let-me-pour-you-another-one, until they open their arms or their columns to you in an alcoholic daze. Of course there will always be some ladies, and members of the working press, who bounce back regularly after each seduction, holding out their empty glasses...
Jargon with a Trowel. The Harder They Fall shows a certain verve in the writing; the Eighth Avenue, Manhattan atmosphere and guttersnipe jargon are accurate, though laid on with a trowel; some of the minor characters-trainers, punch-drunk fighters, hangers-on-are human, pathetic and partly credible. Schulberg has hung around the sidelines of boxing for years, but only as a spectator. It is poor luck for him that Eddie Lewis' relationship with his boss is reminiscent of Jack Burden's with his (a fictional Huey Long) in last year's Pulitzer Prize novel...