Word: schule
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...went to school for five years in Bratislava, two years to the elementary school, and then for three years to the "Real-Schule." During that period, I did not earn a single A--except in singing and in German. Of course I had an alibi. These were all Slovak schools, and I started to learn this language only at 10. Unfortunately, it is hard to invoke this excuse for mathematics, and I certainly did not distinguish myself in this subject, either...My grades were C's and an occasional...
Nancy Reynolds, longtime Reagan confidante and transition official, joined Wexler, Reynolds, Harrison & Schule...
...other services they formerly offered. Clients heretofore demanded, and got, not only advertising but market research, promotion, even product placement as well. Now agencies are no longer willing to do so much-at least not without fatter fees. "What's happened," says B.B.D. & O. Executive Vice President James Schule, "is that we have a better balance between services like market research, product development and testing and public relations v. pure advertising...
...means that big agencies can operate more efficiently. They are generally opposed, for instance, to the flat 15% commission that had been an advertising tradition for over 40 years. More and more agencies are switching to an adjustable fee that reflects the work they have to do for clients. Schule and B.B.D. & O., using their computer, have gone one step beyond that. The agency now has an E.I.C. (for Efficiency Incentive Compensation) system, which ties charges directly to agency profits. If the profit is less than anticipated, the client pays. If the profit is higher, the client receives a rebate...
Salzburg's Mozart. Salzburg put on a winning Magic Flute, aided by the close harmony between Conductor Georg Solti and the Vienna Philharmonic Orchestra and by Stage Director Herbert Graf's adept use of the vast, open-air Felsenreit-schule* stage. But everyone agreed that it was the sets that gave the new Flute its real magic. Mozart's mystical fantasy of free masonry unfolded among three Egyptian temple arches of flesh-pink, violet, cerulean blue, turquoise, cobalt and yellow. The middle arch was framed by black sketches of symbolic heads, and its opening revealed projected landscapes...