Word: schuller
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Dates: during 1980-1989
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...occasion was the annual convention of National Religious Broadcasters, whose 1,350 members include most of the big organizations except those of Oral Roberts and Robert Schuller. Among the detailed new standards to be required of N.R.B. members: open and audited finances, records of pitches for money in case questions are raised, and governing boards controlled by outsiders rather than by family members and employees...
...audience. Exact figures on cable viewership are hard to come by, but the falloff of broadcast viewers has been dramatic (see chart). Between February and May, the number of TV households tuning in to Swaggart's weekly show dropped from 2,161,000 to 1,759,000. Robert Schuller's Hour of Power lost 191,000 households, dipping to 1,507,000. Oral Roberts dropped 155,000 households, to 994,000. Jerry Falwell's Old Time Gospel Hour and Robertson's daily 700 Club just about held even. The only gainer of the group, ironically, was The ptl Show, which...
...Schuller looks out for the interests of his family: eight members are on the payroll. Among them is his wife Arvella, who is executive program director of the Hour of Power; she is secretary of the 20-member Robert Schuller Ministries board. Her salary: $50,000. Schuller gets a salary of $80,000 and tax-exempt housing allowances of $43,500. The couple owns one home and three condos, and the ministry has extensive real estate holdings. Schuller draws no royalties from books and tapes sold by his ministry, but royalties from commercial book sales have garnered him some...
DESCRIPTION: May 1986 to May 1987; Swaggart (weekly), Schuller, Roberts, Falwell, 700 Club, Swaggart (daily), PTL Club. Does not include cable audience. Illustration of shouting man holding up Bible...
...since 1980 there has been a sharp decline in American public esteem for four of the country's most important TV preachers: Oklahoma- based Oral Roberts (whose approval rating dropped from 66% to 28%), Swaggart (76% to 44%), Virginia's Pat Robertson (65% to 50%) and California's Robert Schuller...