Word: schultze
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Dates: during 2000-2009
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After the woman with the 11 coffees drives away--running a recognized brand apparently doesn't mean you get recognized--we head inside and walk through the store with Harry Roberts. Roberts helped Schultz build Starbucks from 1987 to '96 and heeded the call to return as chief creative officer. The three of us stand and look at the area by the cash register--a clutter of CDs, breath mints, chocolate-covered graham crackers, chewing gum and trail mixes. "There's no story," Roberts says. Schultz adds, "We're selling a lot, but the point is to take a step...
...alienation of customers. "If I go in there first thing in the morning, it smells like McDonald's, not a coffee shop," says blogger Jim Romenesko, who runs StarbucksGossip.com referring to the egg-based breakfast sandwiches the company started selling a few years ago. When he posted Schultz's Valentine's Day e-mail, Romenesko was shocked by the worldwide media pickup: he thought the things Schultz was saying were obvious since he had heard them so many times before from the Starbucks workers and customers who post to his blog...
...made over the past few years--automated espresso machines, preground coffee, drive-throughs, fewer soft chairs and less carpeting--was made for a reason: to smooth operations or boost sales, two inescapable goals for a publicly traded company. Those may have been the right choices at the time, Schultz wrote, but together they ultimately diluted the coffee-centric experience. "We want to have the courage to do the things that support the core purpose and the reason for being and not veer off and get caught up in chasing revenue, because long-term value for the shareholder can only...
...schultz was working in his native New York City for a housewares company when he first traveled to Seattle and stepped inside Starbucks--a narrow store with a worn wooden counter and bins of coffee beans--which sat across the street from Seattle's waterfront Pike Place Market. The aroma and romance captured his imagination, as the well-told story goes, and after a year of begging for a job, he was hired to do marketing. Two years later, a trip to Milan led to more inspiration. He returned to Seattle convinced that Starbucks should start opening espresso bars...
...expanded at a breakneck pace, growing store count 40% to 60% a year. It wasn't just about coffee. Starbucks took care of its employees as well as its beans. In an almost unheard-of move for a food retailer, the company offered health insurance, a costly policy that Schultz insisted on; as a child, he had watched his family's finances crumble when his father suffered a broken ankle at his job as a delivery-truck driver...