Word: schustek
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Second Banana. The show was conceived by Co-Producer Doug Schustek, and he was so sure of success that a pilot was never shot. All Namath did was an eight-minute presentation film, trading unrehearsed gags with the program's second banana, Writer Dick Schaap (TIME, Sept. 19). Executive Producer Larry Spangler claims that within 24 hours after putting the show on the market, he had signed up sponsor Bristol-Myers and peddled a 15-week package to 38 U.S. TV stations. Seven have been added since; a non-network syndication show has rarely, if ever, caught...
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