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Usage:

...hard part for sticky sites is making money. Ironically, the stickier a site is, the less appealing it is to advertisers. "If a site is sticky, that means people are not clicking on ads," says Classmates CEO Michael Schutzler, a top Net advertiser. What's more, "stickiness is a meaningless measure for sites that sell products," says e-commerce consultant Michael Shostak. "Just because you hang around the store doesn't mean you are going...

Author: /time Magazine | Title: Net Addictions | 3/26/2001 | See Source »

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