Word: schutzler
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...hard part for sticky sites is making money. Ironically, the stickier a site is, the less appealing it is to advertisers. "If a site is sticky, that means people are not clicking on ads," says Classmates CEO Michael Schutzler, a top Net advertiser. What's more, "stickiness is a meaningless measure for sites that sell products," says e-commerce consultant Michael Shostak. "Just because you hang around the store doesn't mean you are going...
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