Word: schwab
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Dates: during 1980-1989
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Politicians are suckers for the Schwab's drugstore myth. So when George Bush plucked Dan Quayle from obscurity and made him his running mate, he no doubt thought he had discovered a raw young talent who could be molded into a Lana Turner sensation, a blue-eyed Everyboy who could appeal to conservatives, baby boomers and women alike. But Quayle may turn out to be the Marion Davies of the 1988 campaign; like the young, little-known comedienne William Randolph Hearst tried to impose on the public as a Hollywood glamour queen, Quayle does not fit the grandiose role that...
More sophisticated and restrained is the Hedgerose Heights Inn, where the chef-partner, Heinz Schwab, executes stylish versions of his native Swiss dishes, along with delicate nouvelle inventions. His most celebrated dishes: his version of the Russian meat-filled turnovers, known as piroshki, which he nestles on an herbaceous bearnaise sauce; roast breast of pheasant with Swiss chard and a mellow stew of apples and pears; and roseate medallions of venison with wild mushrooms and a cream-lightened game sauce. Only the spaetzle are too dry, and the classic Swiss potato pancake, roesti, lacks the , characteristic crispness. Nearby...
Like Jim Lebenthal and Charles Schwab, Randy Smith owns a successful securities firm. But unlike those two familiar financial pitchmen, the head of Manhattan's R.D. Smith & Co. would never think of hawking his services on TV. Reason: R.D. Smith deals in stocks and bonds that would seem far too risky to the typical investor...
...discounter's commission would be about $50, in contrast to nearly $100 at a full-service brokerage. As a result, the percentage of retail stock transactions placed with discounters has increased from 8% in 1982 to an estimated 22% this year. Most successful is San Francisco-based Charles Schwab, the largest U.S. discounter, whose revenues have gone up from $42.7 million in 1981 to $308.3 million in 1986. Schwab notes that the typical size of the accounts held by its 1.5 million customers is between...
Both discounters and full-service brokerages have produced a wealth of tools to help individual investors keep up with the technical capabilities of the professionals. Schwab sells its customers a personal-computer program called The Equalizer (price: $99.95), which enables an investor to keep track of a portfolio, place an order and call up stock-price quotes, research reports and financial news. Telemet America, one of the several firms offering hand-held devices for monitoring stock quotes, now serves 16 cities and 10,000 customers, 90% of whom are private investors...