Word: schwab
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Wyeth, Inc., which calls the same drug Equanil. Hollywood is, naturally, the hottest market. A drugstore at Sunset and Gower splashed huge red letters across its window when a shipment arrived: "Yes, we have Miltown!" Most of the time, this and other drugstores are not so fortunate. Schwab's, Los Angeles' best known, has dispensed 250,000 pills (both brands) from four stores in four months, and has turned away more orders than it has filled...
...strand of pearls for the First Lady. Diamond Jim Brady earned his nickname with Tiffany diamonds, and an admirer of Sarah Bernhardt ordered for her a bicycle set with diamonds and rubies. Tiffany's even made horseshoes for the thoroughbreds of Tobacco Millionaire P. Lorillard. Steelmaker Charles Schwab once strolled into Tiffany's to buy a trinket for his wife, saw a 60-carat diamond pendant he liked, wrote out a check for $91,000 and strolled out with his gift...
With both Ohio and the varsity boasting strong running attacks, the comparative play of the two lines may decide the game. John Schwab, the right guard, is the squad's captain and a member of last year's all-Mid-America conference team. Veterans Dick Spellmey (209) Pounds) and Stan Maschino (190) flank Schwab at center and right tackle. At left tackle will be senior Ron Weaver (208), while Bob Ripple, a 188 pound sophomore, is slated to start at left guard...
Manager Milton Kreis calls his Beverly-Wilshire Drugstore a "rich man's Schwab's. Our clientele is different . . . We have a Romanoff, Chasen's, LaRue type of clientele." To keep his clientele, Kreis stays open 24 hours a day (Schwab's closes at midnight), delivers sandwiches and prescriptions in a black truck with gold leaf lettering, carries such carriage-trade items as $500 hairbrushes and $250 shaving brushes. Like the best nightclubs, it has plug-in telephones (at the soda fountain) and a pressagent...
...lure Hollywood columnists to his drugstore. Gossipist Sheilah Graham is a regular (from Chatter: "Sheilah Graham quietly dining with friends, never missing a trick"). Though Columnist Skolsky shows up occasionally (seductive Chatter item: "Sid Skolsky in again, and what a sweet guy that is"), he remains loyal to Schwab's. Meanwhile, Leon Schwab is taking his competition calmly. Says he: "They're just an imitation. They're getting our overflow. We wish them the best of luck...