Word: schwaiger
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Dates: during 1950-1959
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Covering the ebullient owner of the Cards involved more than baseball. McCulloch spent many hours at the Anheuser-Busch brewery, absorbing facts about beer. One afternoon, after all the facts were absorbed. Frank and Contributing Editor George Daniels, who wrote the cover story, submitted to Brewmaster Frank Schwaiger's blindfold test, comparing Budweiser and Michelob with other brands of beer. "This beer-tasting," McCulloch concluded, "is a fine tradition...
...This Is It." But with all the new techniques, everything still depends on the brewmaster. Each afternoon at 4 p.m., Anheuser-Busch's Brewmaster Frank H. Schwaiger, 46, a big, granite-faced Bavarian, walks to a special room at the brewery where a table is lined with unmarked glasses. Some hold the day's Budweiser, some Michelob, some specially air-expressed samples from Budweiser breweries in Newark and Los Angeles, some competitors' beer. Schwaiger sniffs each glass, holds it to the light to check the color, drinks deeply in great, man-sized gulps, never sipping or swirling...
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