Word: schwartz
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Dates: during 1960-1969
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With Mandalayan subtlety it dawns on us what director Joel Schwartz is up to. He is putting on a comic opera and he is distinctly uneasy about it. He says in a program note he has "used the technical aspects of the production to reinforce the conventions of dramatic and musical structure." He might better have said, "to excuse" them...
...came to Cambridge minus All-American foil expert Ron Schwartz who was bed-ridden with influenza...
...Schwartz built up the firm's ethical-drugs division, bought his way to strength in proprietary drugs and toiletries by acquiring Grove Laboratories and Clairol. The biggest supplier to the nation's bottle blondes ("Is it true... blondes have more fun?"). Clairol is test-marketing a line of lipsticks, nail polishes and other cosmetics keyed to its hair colors. In a business of tough competitors and fickle customers, Schwartz spends $10 million yearly to develop new products, more than $75 million on advertising. Among Bristol-Myers' contributions to American civilization: the first buffered aspirin (Bufferin), the first...
Blonde Lipstick. Schwartz is preoccupied with the drug market partly because he suffered from tuberculosis as a child, fell three years behind in school in Springfield, Mass.; later he went to work as a salesman for a surgical-instruments company. Rejected by both the Army and the Navy in World...
...Perfect Product. Competitors score their own firsts too, and Bristol-Myers responds by openly imitating them. It is bringing out Mum in an aerosol can to compete with Gillette's Right Guard. Schwartz has about ten products in the secret stage of development, but professes disappointment that his scientists have failed to devise the perfect product. "After all," he smiles, "we still don't have a pill to cure death or cussedness." He has, however, made a start on the latter: one of his major prescription drugs contains a tranquilizing agent...