Word: schwarz
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Dates: during 1960-1969
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...highly competitive business of toy retailing, where discount prices and special promotions are part of the gamesmanship, New York's F.A.O. Schwarz prospers by clinging to merchandising methods as staid as those of nearby Tiffany's. Century-old Schwarz has never had a sale in its famed Fifth Avenue store, where two spacious floors are packed with 12,000 toys, and prices range from 15? for a whistle to $2,000 for a furnished, four-room puppet theater. The store has refused to hire a costumed Santa at Christmas ever since Founder Frederick Schwarz ruled that...
...Schwarz has built its sales from a Depression low of $675,000 to $5,500,000 last year, now boasts seven branches.* Name customers have been commonplace ever since Thomas Edison strolled in to shop for a doll and lingered in fascination over a Schwarz jack-in-the-box. Caroline Kennedy's toy list for her first Christmas at the White House was filled at Schwarz. "Why are we successful?" asks Schwarz President Charles Veysey, 45, and offers an answer that doesn't explain: "F.A.O. Schwarz is a retailing phenomenon." Another Schwarz executive provides a clue: "Grandparents...
...Carriage Trade. Arriving in the U.S. from his native Germany in 1856, Frederick August Otto Schwarz went to work for a Baltimore stationery importer. German exporters at that time sometimes packed toys in with their stationery in the hope of expanding their export lines. Schwarz put the toys in the window, and soon they were outselling stationery. By 1862 Schwarz had switched to selling nothing but toys; in 1870 he moved his business to Manhattan, where he quickly gained a reputation for "exclusive" imports that won him the favor of the carriage trade...
...enough that Dr. Schwarz arouses an intense desire in the American people to learn about Communism for themselves? Your question of what, specifically, Dr. Schwarz "gives" us bears little relevance to his importance. Why must he give us anything? Why not dispense with the chronic American failure to depend upon someone else to tell us what...
...Thunder on the Right," a special on U.S. right-wing conservatives, with John Birch Society Founder Robert H. Welch, Senator Barry Goldwater, Frederick C. Schwarz, founder of the Christian Anti-Communism Crusade...