Word: schwarzes
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...what psychologists couldn't determine for sure is why we're so drawn to brevity. Is it nothing more than laziness - why master Salvatore when Sal will do? - or is something else involved? To study that, University of Michigan psychologists Norbert Schwarz and Hyunjin Song devised a test. (Read "Are Direct-to-Consumer Drug Ads Doomed...
...chill of recession, the Rubik's Cube is in the middle of a comeback. Global sales reached 15 million last year, up 3 million over 2007, according to Seven Towns Limited, the British firm that licenses all of Rubik's creations. When New York City toy retailer FAO Schwarz reintroduced the Cube 18 months ago it became one of the store's Top 20 selling toys within weeks; sales have stayed steady despite the economic downturn. In Britain, Cube sales are up 300% over the past two years. "People have gone back to safe brands that have been...
...stickers, of course.) The Cube is also benefiting from nostalgia for the 1980s, when many parents of today's kids first encountered the toy. "In the crazy times that we live in, adults are looking for those things that remind them of happier times," says David Niggli, FAO Schwarz's president and chief merchandising officer. "I've seen 40year-olds and 8-year-olds stop by and spend hours trying to figure...
...Michigan District 7, Maryland District 1: How Republicans Can Disappear This is the flip side to the Jenkins story. In 2006, conservative Republican Tim Walberg upended moderate Republican incumbent Joe Schwarz in a primary with help from the anti-tax Club for Growth, then claimed his seat in another reliable GOP district. But in 2008, Schwarz endorsed Walberg's Democratic opponent, Mark Schauer, who portrayed Walberg as an extremist and is now heading to Washington. The same thing may happen on Maryland's Eastern Shore, where Club for Growth conservative Andy Harris successfully primaried moderate Republican incumbent Wayne Gilchrist...
...paper that will appear in the October issue of Psychological Science, Hyunjin Song and Norbert Schwarz suggest that small changes in menu fonts can significantly alter people's perceptions of dishes' complexity and value...