Word: schwegmanns
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...John Schwegmann is a 38-year-old New Orleans grocer who quit school at 14 to go to work, first at odd jobs, later in his family's grocery. Now he puts in seven days a week (twelve hours weekdays, six Sundays) at his job. With two brothers and a friend, he operates two stores, one the huge Schwegmann Bros, supermarket, which he proudly calls the "largest in the world." By selling everything from crayfish to shotgun shells-and everything as cheaply as possible-the Schwegmanns will take in close to $7,000,000 this year...
...keeping prices too low landed the Schwegmanns in court. They refused to sign a fair-trade agreement with Seagram and Calvert distillers, and sold their liquor at cut rates, despite Louisiana's fair-trade law that made such price-cutting illegal. Last week, after three years of battling right up to the U.S. Supreme Court, John Schwegmann triumphantly hung a sign in the middle of his supermarket...
Since then, A & P says that it has abolished Acco's double role. It has also leaned so far backward to avoid selling below cost that even its fiercest rivals now concede that they can frequently undersell A & P. In New Orleans last week, Independent Grocer John Schwegmann, who runs a thriving supermarket, said: "I started on a shoestring right down the street from the A & P supermarket and I have done all right. I consider them the fairest competition I have...