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...Minifon, a Leica or Löwenbräu, Germans have always been proud to a fault of their craftsmanship, and until two years ago no one ever dared to suggest openly that a product's quality was really not always wunderbar. Then along came Journalist Waldemar Schweitzer with a brand-new brand-conscious magazine called DM (for Deutsche Mark). DM tested and graded consumer goods for design and durability, published ratings ranging from sehr empfehlenswert (highly recommendable) down to a damning nicht empfehlenswert. DM's circulation has soared to 360,000 copies weekly, and its initial debt...

Author: /time Magazine | Title: West Germany: Necessary Rumpus | 8/9/1963 | See Source »

...patterned after the U.S.'s Consumer Reports. Unlike Consumer Reports, however, Schweitzer accepts advertising, bunching it in the middle of the magazine. From earnings, DM has built a $175,000 laboratory at Stuttgart, where a staff of 20, including engineers, chemist, industrial designer and micro-photographer, test everything from toothbrushes to typewriters. DM's editorial staff of 20 reports two test results weekly, last week rated after-shave lotions and reported German skindiving masks and fins inferior to French and Italian...

Author: /time Magazine | Title: West Germany: Necessary Rumpus | 8/9/1963 | See Source »

When Pierre-Paul Schweitzer was first mentioned as a successor to the late Per Jacobsson as the $40,000-a-year (taxfree) head of the International Monetary Fund, everyone seemed in favor of the idea-except Schweitzer himself. An unassuming and dedicated French senior civil servant, Schweitzer was reluctant to leave his post as No. 3 man (with a chance for the top job eventually) in the Bank of France, did not like the idea of moving his wife and son from Paris to Washington. Word went out that he had been Jacobsson's own personal choice...

Author: /time Magazine | Title: Finance: The General Practitioner | 6/28/1963 | See Source »

Elegant and lanky, Schweitzer, 51, is not expected to make sudden or radical changes at the IMF. He is a pragmatist, and is wary of grandiose global formulas for solving the world's fiscal troubles. "I'm not an economist in my own right," says Schweitzer. "I'm a general practitioner." He believes that the IMF should concentrate its attention on the underdeveloped nations, feels that there should be a gradual increase in the world's money supply to finance increasing world trade. But he insists that any increase in funds should be initiated by national...

Author: /time Magazine | Title: Finance: The General Practitioner | 6/28/1963 | See Source »

...nephew of Philosopher Albert Schweitzer, Schweitzer was born in Alsace-Lorraine, is a member of the small French Protestant elite that has played a role in French banking out of proportion to its numbers. He joined the French treasury in 1936 after graduation from Paris' Ecole Libre des Sciences Politiques, went underground as a Resistance fighter after France's fall in 1940, and spent the war's final months in Buchenwald. His education in international monetary affairs began in 1947, when he became an alternate member of the IMF board. In a succession of important French administrative...

Author: /time Magazine | Title: Finance: The General Practitioner | 6/28/1963 | See Source »

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