Word: schweiz
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Dates: during 2000-2009
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...various alterations and restrictions, to products such as cheese and chocolate (but not, thankfully, to children). Enforcing them could be problematic, since identifying "Swiss-ness" is sometimes not as easy at it seems. Just ask McDonald's. Its campaign to assure customers that its ingredients are 100% "aus der Schweiz" took a knock last July when it emerged that the cow used in a poster was in fact Austrian. But then cows aren't the only Swiss animals having an identity crisis. (Read: "Supersizing Europe: The McDonald's Stimulus Plan...
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