Word: schweppesman
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Edward Everett Tanner III is the Schweppesman of U.S. letters; his books have the sparkle, and he has the beard...
...above all they are from abroad, and have the same exciting piquancy as imported food. The bearded faces in the Square are juxtaposed, indeed one might say thrust out glaring, noses touching, to the shiny, just-shaven whey face of the average American business man. Outside of the Schweppesman, nobody can get ahead in the business world bearded; it is such a contrast that is sought...
...Instead of bludgeoning the customer with razzle-dazzle headlines and ranting copy, admen are buttonholing him with quiet humor, soft talk and attractive art. On the heels of the hard sell spieler comes the shaggy dog who converses with Friend Joe on the merits of rum, and the shaggy Schweppesman who will drink anything plus tonic. Kangaroos sell airline tickets; giraffes promote Ethyl; Mr. Magoo plugs beer. Banks are using cartoons to encourage thrift. The low-key sell is not in itself new on the U.S. scene, e.g., JellO, Campbell's Soup and Coca-Cola have gentled readers...
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