Word: schwepstow
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Dates: during 1953-1953
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...more sugar by a series of complicated trading transactions, "all legal, of course." Then he began to advertise heavily with Schweppigrams* and hired Stephen (Gamesmanship) Potter to write pun-laden ads about an imaginary locality called Schweppshire, with such landmarks as Schwepsom Downs, Schwepping Forest and Schwepstow Castle (noted because "Queen Elizabeth Schwept here"), and peopled by such notables as the poet Schwinburne and the author of the "Schweppshire Lad." With such high jinks Hooper tripled sales, and profits last year Schwept to a new high...
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