Word: schwinn
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Dates: during 1970-1979
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...didn't know: there, where worth is evaluated by the size of the car, the number (in my day) of cashmere sweaters the girls owned, if Dad let you drive the Cadillac to high school. Where three years ago every kid in town seemed to own a Schwinn bicycle-built-for-two. Yes, lovely Hinsdale will pay for energy rather than conserve it. Status, you know. And the rest of us will pay for the Hinsdales of the country...
...Schwinn Bicycle Co., one of the biggest wheels in the $400 million-a-year industry, had booked orders for its entire 1971 production by last month. Other major U.S. manufacturers-Murray Ohio, Huffman and AMF-are also having trouble keeping pace with runaway demand. Sales in many bicycle shops are racing 200% ahead of last year's level, and delivery dates for new merchandise are uncertain. Complains Gano Thomas of San Francisco's Nomad Cyclery: "The factories aren't making bicycles fast enough. If we order 100 bikes, we're lucky to get 25." Adds Henry...
...been setting limits to its annual sales increases. Both the domestic and foreign companies are also struggling with a worldwide shortage of parts. Most bike hand brakes and gears are produced overseas, and until the manufacturers catch up with back orders there will be a brake on further expansion. Schwinn, for example, has to air-freight brake parts from Switzerland to keep its production schedule from being thrown out of gear...
Though Bike Fanatic Sloane owns six bikes (ranging in price up to $300), most cyclists get along on one. But which one? Rolls-Royce of the domestic industry is Schwinn, manufacturer of more than 60 different versions, from a $35 child's bike to a $445 handmade tandem (a good idea, according to Eugene Sloane, "if the people are compatible. But if the woman is a dead weight and is going to bitch, forget...