Word: sciarra
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Dates: during 1990-1999
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...rely heavily on hip-hop themes. Its newest series features several up-and-coming rap stars (Common, Fat Joe, Goodie Mob) in fast-moving animated clips that are intelligible only to viewers raised on Bone-Thugs-N-Harmony and Playstation. According to Sprite brand manager Pina Sciarra, the rap campaign has quadrupled the number of people who say that Sprite is their favorite soda...
...union's history, the Teamsters rank and file will elect leaders by secret ballot over the next two years, supervised by a court officer who has the difficult task of monitoring more than 650 locals. But even fair elections can be corrupted. In 1988 the government blocked Michael Sciarra, a Genovese mobster, from running for the leadership of the Teamsters' Newark-based Local 560, a violence-torn cabal that was celebrating its first experiment with democracy. With Sciarra sidelined, the Newark membership proceeded to elect his brother Daniel. But Michael was still being greeted in 1989 with hugs and standing...
...from the wings. "This case is a microcosm of how difficult it is to remove the Mob," says Newark prosecutor Michael Chertoff. "Sometimes victims support the guys who are victimizing them. It's very tribal." Along the highways of New Jersey, bridges and signposts are sprayed with graffiti supporting Sciarra and his ironically named party, Teamsters for Liberty...