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See the top 10 scientific discoveries of 2009.

Author: /time Magazine | Title: Mothers Who Opt for Breast Milk, Not Breast-Feeding | 3/11/2010 | See Source »

Sendek is the brains behind a burgeoning Internet effort to make hella- an officially recognized scientific-unit prefix, representing the magnitude of 1.0x1027, expressed by the number 1,000,000,000,000,000,000,000,000,000. What started as a joke between a few of Sendek's friends...

Author: /time Magazine | Title: Hellabytes? A Campaign to Turn Slang into Science | 3/10/2010 | See Source »

But if history has taught us anything (Ron Paul for President! Snakes on a Plane!), it's that even the most dedicated of Internet campaigns have a tough time achieving much in the real world. And despite his efforts, Sendek says he doubts hella- will become an officially recognized prefix...

Author: /time Magazine | Title: Hellabytes? A Campaign to Turn Slang into Science | 3/10/2010 | See Source »

Until there's a scientific breakthrough or a change of heart from the powers that be, Sendek says he hopes to keep the effort moving. He plans on launching a website at hellapetition.com soon, and like any good Internet entrepreneur, he's trying to cash in on his viral success...

Author: /time Magazine | Title: Hellabytes? A Campaign to Turn Slang into Science | 3/10/2010 | See Source »

See the top 10 scientific discoveries of 2009.

Author: /time Magazine | Title: When Goods Get Traded, Who Pays for the CO2? | 3/9/2010 | See Source »

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