Word: scientistic
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...Alert, an advertising watchdog group, says if neuromarketing boosts advertising's effectiveness, even marginally, that's potentially dangerous. "We already have an epidemic of marketing-related diseases," ranging from obesity to type-2 diabetes to pathological gambling. And an even more intrusive technology may be looming. Cambridge University computer scientist Peter Robinson led a team, which included colleagues at the Massachusetts Institute of Technology, that has developed software that enables computers to "read minds." A video camera focuses on 24 different facial features from which the software can often decipher people's mental states, including comprehension, boredom and excitement. Robinson...
...report is based purely on his expertise as a scientist. He found window frames and doors, blown out outside in the eastern side of the school building, rather than inside in the western one, as should have been the case, he submits, if the official version of the explosions was correct. He also analyzed the nature of the explosions on the southern side of gym, and found that the basic explosion under the school gym window could not have been made by the terrorists' homemade device. In fact, he claims that none of the explosions within the first 22 seconds...
...technique, determined the clearing out of hydrogen between the stars was well under way much earlier, just half a billion years post--Big Bang. "Theorists have been telling us that it should have happened fairly quickly once it began," says Michael Strauss, a Princeton University astronomer and deputy project scientist for the Sloan survey. "But the observations may be telling us otherwise...
...These are three victims of the slaughter of wildlife on Australia's roads. Quantifying the annual carnage is impossible, but "it's going to run into millions," says Daniel Ramp, an environmental scientist at the University of New South Wales. He's been studying a 30-km stretch of the Snowy Mountains Highway for six years, and each year it has claimed around 650 kangaroos. "And that's not counting wombats, possums or anything else," he says...
Since Korean scientist Hwang Woo-suk fell from grace last year over his now-discredited work on human cloning, he has been stripped of his position at Seoul National University and currently faces trial on charges of embezzling hundreds of thousands of dollars from the donors who sponsored his work. At last week's hearing, Hwang explained that while some of the cash may have found its way into extracurricular projects, "all of the money was used for the purpose of research." Besides paying for one scientist's wedding and another's housing, that research agenda apparently included attempts...