Word: scionness
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LIVING: Toyota's Scion brand gets a makeover; flying safely with kids...
When the first two cars from Toyota's new Scion brand came out, they raised questions about whether the automaker's DNA had been lost in translation. The bean-shaped xA and especially the boxy xB begged for attention; these were not your buttoned-down Camrys. Of course, that was the idea. Scion is the budget nameplate Toyota launched last summer to lure Gen Y drivers to showrooms, and it's getting the job done. The median age of Scion buyers is an industry-low 35 (Toyota buyers overall push 48), and 75% are new to the Toyota family...
With its third entry, Scion seems to have grown up fast. The Scion tC is a sporty coupe that looks more at home in the Toyota garage than parked beside its quirky siblings. Low-slung and squat, it lacks the xA's dimple-cheeked charm or xB's sass. Cruising around Los Angeles in a black-cherry model with optional $995 "ground effects" (attachments to make the car appear lower), I patiently waited for a thumbs-up. Five days later, not even the dude driving a flame-surfaced xB had looked...
...others increasingly believe that Okada-the scion of a Japanese retailing dynasty and a Harvard graduate-is the party's best long-term hope of presenting a unified front against the LDP. His reputation as a serious policy wonk-particularly on Japan's hot-button pension-reform issue-and his history as a committed consensus-builder, they say, have made him a potent contrast to Koizumi, whom voters have begun to think of as imperious and impulsive. "Okada is a leader for the times," says Etsushi Tanifuji, a political-science professor at Waseda University in Tokyo. "After 9/11, politics...
...DIED. ENRIQUE ZOBEL, 77, Filipino industrialist who, as president of Ayala Corp., helped transform a swampy outskirt of Manila into the city's financial district; in Muntinlupa, Philippines. A scion of the wealthy Zobel de Ayala family, Enzo, as he was known by his countrymen, had a reputation as a high-flying but hard-working tycoon who later became a generous philanthropist, particularly after a polo accident in 1991 left him paralyzed from the neck down. Recalled fellow Manila businessman Guillermo Luz: "He was proud to be the working rich...