Word: scirocco
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Dates: during 2000-2009
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...punch lines while MTV throws support to left-leaning causes like gay marriage. But hundreds of young people with a different perspective are flocking to Washington, D.C., for the Young America's Foundation's 31st annual National Conservative Student Conference, which begins Aug. 4. One of them is Lauren Scirocco, a rising senior at Ramapo College of New Jersey. The 21-year-old tells TIME why it's hard to be a conservative in college classrooms, why Palin frightens Democrats and why she thinks Republicans will rise again. (See TIME's recent cover of Sarah Palin...
Remember the Volkswagen Scirocco? Didn't think so. Ever go out of your way to shop for Xylitol? Not lately, right? And it's a pretty safe bet you don't know too many people named Eleutheria...
...Insurance companies and food manufacturers may value safety, and easy-to-process names would appeal to their consumers more," says Song. "Adventure-travel packages and risky sports such as bungee jumping might want to use harder names." When a product like the Scirocco folds, it might have been done in not just by the nonintuitive pronunciation of the name (shi-rock-o), but also by its definiton: a hot desert wind. That's a double-dose of danger that could simply be too much for safety-conscious consumers. (See TIME's special report on the environment...
...cost cutting. At the Los Angeles auto show in December, the company is expected to unveil a small SUV called the Tiguan, due in 2008. A minivan, to be built in partnership with Chrysler, is also planned for 2008. There's even talk of importing another retro favorite, the Scirocco, which is being revived in Europe. VW aims to double sales in the U.S. over the next five to six years. "If we're going to be a global player, we have to address our underperformance in the world's biggest car market," says Adrian Hallmark, executive vice president...