Word: scooped
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Dates: during 1960-1969
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...sides are porcupined with thousands of closely sown bamboo slivers sharpened to a needle point. Atop the wall the villagers strung two strands of barbed wire on steel stanchions. Then the moat was filled with water lifted from the river by paddle-wheel scoop, and last week water lilies floated above the mantrap of bamboo spikes...
Time was, when you could pull out drawer 1336 in the Widener Library public catalogue and count on getting the librarian's tranche de vie between EBNETH and ECHAVELAR. No more. So rapid has the growth of knowledge been, that now an even larger scoop of learning is within that slender tray betrayed...
...Dymo Scoop. Why was it born at all? Advertising is a multibillion-dol-lar industry-but that sum measures what advertisers spend, not what Madison Avenue takes home in the form of a 15% commission. The nation's 3,500 ad agencies employ 64,000. But that figure is exceeded by the U.S. population of doctors, lawyers, bankers, pharmacists and bakers-none of whom can claim a single newspaper column devoted to their professional activity...
...about the dreariest in the land. Walter Addiego, who churns out an ad column for Hearst's San Francisco Examiner, said recently: "Last week the Dymo company let me make an announcement that they were looking for a new domestic public relations outfit." Stunned and humbled by this scoop, Addiego added: "You can't be that lucky all the time." The headlines induce mostly mystification or slumber: BANKS TO INCREASE USE OF ADVERTISING (Chicago Tribune), PRSA, WRIGHT FIRM AT LOGGERHEADS (Joe Kaselow), WAYNE WELCH INC. WILL OPEN AGAIN (Denver's Rocky Mountain News...
Ferrari Flare. As his firstborn, Iacocca has produced far more than just another new car. With its long hood and short rear deck, its Ferrari flare and openmouthed air scoop, the Mustang resembles the European racing cars that American sports-car buffs find so appealing. Yet Iacocca has made the Mustang's design so flexible, its price so reasonable and its options so numerous that its potential appeal reaches toward two-thirds of all U.S. car buyers. Priced as low as $2,368 and able to accommodate a small family in its four seats, the Mustang seems destined...