Word: scoopful
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...little-known Canadian magazine, the Hudson's Bay Company's Beaver (circ. 15,000), went far afield last week for a scoop: the first Eskimo fashion show...
Other notable items: a delicately carved jade burial mask designed to fit over a mummy's face; a breastplate with three leaping, snarling jaguars; a gold flute on which two baby lizards crawled; a toothpick-size silver spoon with a tiny monkey perched on the handle-designed to scoop wax out of a Peruvian aristocrat's ears...
Last week, while the hotel staff turned itself inside out (and the public-relations man made hay with the story), Mister Lillyman, Jane and Susie lived his dream down to its minutest detail (a Maraschino cherry on top of each scoop of ice cream in their triple-scoop banana splits). Lillyman and Susie took it in their stride (see cut), but it was almost too much for Mrs. Lillyman. Said she: "He's always been a champagne dreamer...
That Night with You (Universal) would be a satisfactory scoop of vanilla if it didn't try to be hot-fudge-marshmallow-pecan. The film was originally titled Once Upon a Dream, but Universal's sales department made a firm pronouncement: "Any title with fantasy or the supernatural suggested is poison at the box office." But Once Upon a Dream is still the right name for the picture...
...Times's editors paid off Kluckhohn's enterprise with a three column splash on Page 1. Many afternoon subscribers ran Baillie's U.P. story under an eight-column banner. The New York Herald Tribune (probably a little miffed at the Times's scoop-it printed Baillie's story a day later on Page 8) had some hard words on a subject which has troubled many an editor: "Who gains most by an 'exclusive interview'-the paper, or the man who gives it out?" (see FOREIGN NEWS...