Word: scoopfuls
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Siren Song. Where was everyone? Well, Washington Democrat "Scoop" Jackson was at home dedicating a new forest service laboratory. New Mexico Democrat Clinton Anderson was in Albuquerque powwowing with state Indian organizations. Utah's Senators, Democrat Frank Moss and Republican Wallace Bennett, were at the annual conference of the Mormon Church in Salt Lake City. Nebraska Republican Roman Hruska was in Omaha at state Republican Founders Day ceremonies. "When the siren song of politics calls," said one Senate aide, "they can't resist...
...Dymo Scoop. Why was it born at all? Advertising is a multibillion-dol-lar industry-but that sum measures what advertisers spend, not what Madison Avenue takes home in the form of a 15% commission. The nation's 3,500 ad agencies employ 64,000. But that figure is exceeded by the U.S. population of doctors, lawyers, bankers, pharmacists and bakers-none of whom can claim a single newspaper column devoted to their professional activity...
...about the dreariest in the land. Walter Addiego, who churns out an ad column for Hearst's San Francisco Examiner, said recently: "Last week the Dymo company let me make an announcement that they were looking for a new domestic public relations outfit." Stunned and humbled by this scoop, Addiego added: "You can't be that lucky all the time." The headlines induce mostly mystification or slumber: BANKS TO INCREASE USE OF ADVERTISING (Chicago Tribune), PRSA, WRIGHT FIRM AT LOGGERHEADS (Joe Kaselow), WAYNE WELCH INC. WILL OPEN AGAIN (Denver's Rocky Mountain News...
...State, Rowan continued to speak out. At the height of a furor over management of news by Government officials, Rowan urged newsmen to keep "responsible pressure" on those bureaucrats who are "scared to death of the press." But at the same time, said Rowan, too many newsmen are "scoop conscious" and "far more concerned about their reputations than about how well informed the American public is." When the House Subcommittee on Government Information criticized Rowan as "an official with an admitted distrust for the people's right to know," Rowan called the committee report "maliciously misleading," and added...
...have dovetailed nicely into less somber editorial projects. When Crown Prince Akihito sailed on his first overseas tour, Tokyo's Mainichi Shimbun (circ. 3,800,000) sent along a photographer and four birds; one brought a royal picture home from 250 miles at sea for a front-page scoop. Wings beat for Mainichi again when U.S. Interior Secretary Stewart Udall climbed Mount Fuji in 1961. Halfway to the summit, a cameraman released two pigeons which covered the 70 air miles to Tokyo just in time for the evening edition. The Mainichi flock scored its latest coo last October, flying...