Word: scorpion
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...like Nike, do not even sponsor the competition. Adidas, an official sponsor, is the leader in the soccer goods market and happily promotes the familiar values of teamwork in its advertising. Nike's campaign, condemned by the governing body FIFA as "ambush marketing," is trying instead to reinvent soccer. Scorpion Knockout is the futuristic, pared-down game played by 24 stars like Thierry Henry, Luis Figo and Fredrik Ljungberg in an expensive - reportedly $14.5 million - three-minute commercial that has been airing since April. In the ad, to a thumping remix of Elvis Presley's A Little Less Conversation...
...McCaffrey ’02 once told me I was beautiful just the way I was. I am unsure whether I trust his assessment, however, because at the time I was sweaty, bloated and on my third Scorpion Bowl. He continued, though, to say that I should never settle for a man who did not appreciate my “confidence and fire and warmth.” He was sure that someday I would find a guy who turned my world upside-down. To hear this from someone other than my mom or roommates?...
...struck by the adamantine sword of the Scorpion King, THE ROCK of ages is cleft for me. On one side, he's the indefatigably charismatic World Wrestling Federation superstar, a cocky, trash-talking fictional construct who punctuates baroque WWF story lines with the most famous physiognomic gesture in the history of sports entertainment--a vaulting eyebrow hoisted high above a gimlet stare. The Rock is the People's Champion, who employs something called the People's Elbow as his coup de grace...
Over lunch (The Rock/Johnson has a double order of pancakes), he seems almost coy about hyping his just-released action blockbuster The Scorpion King, in which he plays Mathayus, reprising the role he briefly assumed in The Mummy Returns. He spends the entire film in brown leather battle gear, impaling and slashing his enemies, except when he stops to have sex with a sorceress, after which, natch, her psychic powers are diminished...
Then, a week after the lunch, I'm trawling magazines for stories about The Scorpion King, and I discover verbatim recapitulations of almost every spontaneous aside and admission that I had thought Johnson made to me and me only. This guy is good. From the "p___-stained mattress" to his favorite doughnuts--glazed, chocolate-chocolate frosted, blueberry--it's all there...