Word: scotch
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Dates: during 1980-1989
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...first time, the networks are even turning to erstwhile competitors for help with the hype. ABC is running commercials for its fall shows in movie theaters. CBS is stuffing brochures inside boxes of blank Maxell videocassettes. NBC is doing the same with Scotch cassettes. ABC is targeting the VCR user with a more high-tech gimmick: a special bar code in the network's November TV Guide ads will enable owners of specially equipped models of Panasonic VCRs to record certain ABC shows automatically...
Differences between the two approaches show up starkly in the Kirov's foray into Balanchine: Scotch Symphony, set to Mendelssohn, and Theme and Variations, with its vibrant Tchaikovsky score. City Ballet's Suzanne Farrell and Francia Russell, a former soloist who is now co-artistic director of the Pacific Northwest Ballet, went to Leningrad to teach the works to the Kirov. Russell, who prepared Theme, had the harder assignment because the choreography is difficult for even Balanchine dancers. Both women learned that the no-nonsense rules they live by do not apply at the Kirov. By American standards, classes were...
Seen during the Canadian part of the current tour, Scotch Symphony, Balanchine's musings on La Sylphide, worked best with Yelena Pankova, 25, as the sylph. A springy dancer blessed with a high, light jump, she seemed to grasp the choreographer's oft repeated injunction: respond to the music and "don't think -- do" the steps. Senior ballerina Galina Mezentseva tried to make a romantic story out of this plotless work and as a result looked...
...Appeal Dept: I used to have little respect for the makers of Johnny Walker scotch, a fair-to-good booze that has elevated itself to premium status (and price) through clever advertising campaigns...
...sell anything to Americans if you can convince them that it will make them more sexually appealing. The most recent series of magazine ads shows a pair of beautiful men or women discussing the attractive aspects of their newest romantic prospect, especially his or her taste in scotch...