Word: scotch
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Dates: during 1990-1999
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...Pack swagger, when Frank and Dino passed for arbiters of hip machismo. Man, did the chicks dig it! Anyway, that's what the young L.A. layabouts in Swingers pretend to think, playing it oh so cool with the "babies" and thinking they're classy when ordering pricey Scotch--something with "Glen" in its name. They bop to the knowing bounce of Louis Jordan, Bobby Darin, Basie and Bennett and the Big Bad Voodoo Daddy band, and check out Sinatra Night at the Lava Lounge. Las Vegas is Lourdes to them; they drive there in the hope that some casino boss...
There was, in truth, plenty to be scared about. 3M (1995 sales: $13.4 billion) has long been the Ma Bell of Minnesota companies--a revered and maternalistic giant that gave the world Scotch tape and Post-It notes, where jobs for life are still a norm. The spin-off, called Imation, a $2.3 billion business that became an independent, publicly traded company last month, offered no such security. Only 3 of 4 people who worked for the new company's divisions when they were part of 3M made the move to the Imation payroll. Gone were two management layers, five...
...Molinari smoked pot in college. I say this as someone who, being closer in age to Bob Dole than to Susan Molinari, has passed blithely through successive national crazes for marijuana and white wine and Perrier water and microbeers without wavering for a moment in a lifelong loyalty to Scotch whisky...
...presided over the dinner, he'd pull out a pen and a tiny calculator, turn the check over and begin a tally. Don't forget his background: he's not just a lawyer, he's a certified public accountant. "O.K., Ed," he'd begin, "did you have a second scotch or just...
...likely. "Advertising for distilled spirits is already going after younger people," says Jeffrey Hon of the National Council on Alcoholism and Drug Dependence, citing recent Dewar's Scotch and Southern Comfort campaigns in such youth-culture bibles as Details and Rolling Stone. Shapiro says Seagram has taken "great pains that our advertising doesn't appeal to or aim at children," an iffy claim during a campaign that uses "Valedictorian" as a punch line. Why violate the ad ban? Market share. Hard liquor is slipping, and TV is where tomorrow's customers...