Word: scotched
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Justerini & Brooks has sold Scotch whisky to the Americans so vigorously that its J. & B. is now one of the fastest-moving brands on the U.S. market-up from 70,000 cases in 1954 to an expected 700,000 this year. Largely as a result of this successful invasion of the U.S., Justerini & Brooks's 1960 pre-tax profit topped $1,000,000, and its stock has jumped in the past seven years from 70? to $399 on the London Exchange...
Light Switch. Prime secret of J. & B.'s success has been an inexplicable shift in U.S. taste from heavy to light Scotch.* Though the heavier Black & White and Ballantine brands are still the nation's best sellers, the lighter Cutty Sark and J. & B. have been gaining on them fast, and J. & B. now leads all others in New York City...
...bartenders and elbow benders. Tatham, now 63, has passed active management to Co-Managing Director Ralph Cobbold, 55, a brush-mustached, ex-Coldstream Guards officer who was captain of cricket at Eton and won his blue at Cambridge. Though a four-way fight for first place in the U.S. Scotch market is shaping up. Cobbold is certain that there is one tactic he will not use: price cutting. "We insist," says he grandly, ''on being the most expensive nonaged Scotch on the market." And J. & B. is just that, usually selling at about 20? more per fifth than...
...parody. Mannequins in death throes are advertising "clothes to be caught dead in"; others wear velvet straps, clam boots and pigeons pinned to the hems in order to deal with "problem knees"; and still others, struck by the "collectors rage," dip into bushels of mice and ensnare themselves in scotch tape and telephone wires...
Proper & English. An American by residence, Miss Hewitt came to dote on Wild West sagas, Civil War exploits. But by citizenship and temperament she remained forever England. She drank Scotch whisky, disguised modesty with a tart tongue, concealed generosity by demanding high standards. She was also properly foresighted. Anticipating her death. Miss Hewitt had mailed her own obituary to Mrs. Ogden Reid, onetime publisher of the New York Herald Tribune...