Word: scotches
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Dates: during 1950-1959
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...Scotch Ballad...
...heart of Great Britain's export trade is the Scotch whisky industry; last year it earned $63 million in dollar sales, more than any other single British manufacture.* The heart of the Scotch industry is Glenlivet, a potent, peat-smoky liquor which many U.S. Scotch fanciers have never heard of. Glenlivet is little known because 98½% of its 220,000-gal. annual output is siphoned off by big brand-name Scotch distillers, who use it to provide tang, bouquet and flavor to their own blends. Unlike other Scotch distillers, Glenlivet's owner, 56-year-old Captain William...
...mass production. When Aeneas Coffey perfected a still which could mass-produce whisky from grain, giant distilling combines sprang up, added fine malt whisky to grain-distilled spirits; in 1909 they defeated the efforts of Glenlivet and other malt distillers to prevent them from using the name "Scotch" for such blends. Glenlivet and a handful of other malt distillers all but gave up the consumer market, became makers of whiskymakers' whiskies. Today, in the 16 bonded warehouses adjoining the distillery, there are more than 1,200,000 gallons of maturing Glenlivet, mostly in casks belonging to practically every brand...
...including taxes and duties. Glenlivet's Smith Grant has never advertised in the U.S., thinks that U.S. drinking habits are against a big market for his whisky. Like most Scotsmen, who say that straight Glenlivet "goes down singing hymns," he is horrified at the U.S. custom of drowning Scotch in water or soda, gulping it down iced...
...last week, Prime Minister Winston Churchill uncorked a rare exception to the formula. As his new Minister of Health, one of the toughest jobs in the government, he appointed Iain Macleod, a wee but peppery native of the Scotch-bibbing Western Isles who is only 38 and has barely completed two years in Parliament...