Word: scotches
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Dates: during 1960-1969
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...about 10%, depending chiefly on how much of the final tab represents transportation, import duties, U.S. distribution and profit markups. Auto dealers expect to cut prices of British cars by 5% to 10% within weeks. On the other hand, importers predicted that the cost of a bottle of Scotch will drop only a few pennies-after the Christmas holidays. Devaluation will shave the profits of some American-owned firms with large British operations. Food-packing H. J. Heinz, for one, figures on a 16?-a-share decrease in its earnings; yet altogether, predicted Heinz President R. Burt Gookin, devaluation will...
...girl," says Seagram Distillers Co. President Bernard Tabbat, "has to be a nice girl." Adds National Distillers Vice President-General Manager Raymond Herrmann: "We don't shock with low-cut gowns, but we don't use nuns either." In rather startling exception to this cautious approach, Cluny Scotch shows an obviously thirsting elderly woman pouring her Cluny into a teacup...
Like Any Other Shop. Distillers credit women with increased sales of vodka, rum, aperitifs, bottled cocktails and cocktail mixes. Even the trend to lighter Scotches is due partly to surveys showing that women think pale Scotch has a "nice" color. "Women walk into a liquor store today like any other shop," says Seagram's Tabbat, but they want the stores neat and convenient, and package-goods stores have spruced up as a result. Some distillers think drinking women have even increased male moderation. A man who might tipple too much alone or with other men tends to drink sensibly...
Amour with Scotch,--too cher to consummate...
...party may adjourn to the gaudy strip of nightclubs outside the base. Or there is always the officers' club, where one of the favorite drinks is a MIG-21, a paralyzing concoction consisting of three jiggers of Scotch and one jigger of Drambuie on the rocks. Some base areas have their own bowling alleys, miniature-golf courses and radio stations that broadcast American pop music. Between their briefings, missions and postflight critiques, however, many pilots are often too busy or too tired to care much about recreation. The schedule is so hectic, in fact, that the Ubon officers...