Word: scotches
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Dates: during 1960-1969
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Prime Minister Neves is keenly aware of how perilous may be his survival when either an aroused President Goulart or a rebellious Congress may do him in. Sipping a Scotch, he assessed the parlous prospect before him. "I hope," he said, "to last a month at least...
...animated Canada "overrun by Canadians and smugglers." the show presents Dudley Do-Right of the Mounted Police; and in a satire on hi-fi and electronics there is a tape recorder that plays bagpipes when it is fed Scotch tape. Also, there is a biweekly revival of Aesop, who tells fables for our prime time, such as one about a neurotic lion who would rather sing than roar. Every time he tries to roar, he sneezes. ''You need help. Leo baby," says his friend the fox. And with the fox as agent, Leo becomes a celebrated pop singer...
...mixer for Scotch whisky called, surprisingly enough, Scotch water. Canned from springs on the Scottish east coast, near Forfar, the soft water is the same as that used in the whisky itself, is being shipped to the U.S. by Lambs Strathmore Springs...
Lush Market. With its U.S. Scotch profits, Justerini & Brooks can afford to treat its British wine customers in Bond Street fashion. At its Georgian-style shop, a customer is greeted with a glass of dry sherry and made to feel, as one well-aged J. & B. executive puts it, that "we have all the time in the world and want to spend it only with him. If a customer wishes, we will gladly spend an hour discussing the relative merits of Romanée-Conti and the first growth of Bordeaux...
Justerini & Brooks is trying to step up sales of its Scotch at home. Paradoxically, J. & B. is known in only a few London bars and hotels. But the biggest target remains the drinking American, wherever lie may be. Hoping to tap the U.S. tourist market, J. & B. last week was lining up distributors from Athens to Amsterdam. "We are aiming,'' declared a director, "at a chain so great that no matter where an American goes in Europe, he will never be without...