Word: scotches
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Dates: during 1980-1989
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...liquor, beer and wine companies seem to have hit on the right formula for keeping their customers in a drinking mood. They have decided to win over the members of the baby-boom generation, who were raised on soda pop and feel no compulsion to acquire a taste for Scotch, with an outpouring of wine and liquor coolers, fruity cordials, sparkling wines and cocktails...
...name Levi has long been to jeans what Xerox is to copiers and Scotch to tape. After all, Levi Strauss invented denim jeans, and the San Francisco business he founded in 1853 created an industry. Even during the designer-jean < craze, no-nonsense Levi held on to its spot as the top jeans manufacturer. The company now controls about 24% of a $6 billion annual market...
Tackling Rameau is a formidable task; like Havana cigars and Scotch whisky, the French baroque is an acquired taste. The operas of Rameau, Jean-Baptiste Lully and others who flourished in the late 17th and 18th centuries are subtly alluring, yet their convoluted plots, emotional restraint and refined aesthetic make them remote to modern audiences...
...reason lies in its suitability to the national life-style. Like sneakers and blue jeans, sandwiches are comfortable, adaptable and practical. They can be dressed up with the best beluga caviar and finest Scotch smoked salmon or reduced to the simplest school-lunch-box peanut-butter-and-jelly combination or even a "Fluffernutter" (peanut butter with Marshmallow Fluff, the rage with the kindergarten set). Sandwiches may be dainty, crustless cucumber-and-watercress creations for genteel tea parties or towering copies of the Dagwood, the raid-the-refrigerator construction invented by Blondie's husband Dagwood Bumstead. Determined to add as much...
...from the week's festivities. "It's a fairly hectic week with lots of parties," said Clifton M. Thuma '78, manager of Harvard Provision Company. Seniors begin "primarily with beer, vodka, ice, wine-coolers, and soda," said Thuma. "When Commencement week brings mom and dad in town, it's scotch, bourbon, and very good cognacs...