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Word: scotches (lookup in dictionary) (lookup stats)
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...aspires to break into show biz, but acts in skin flicks. What Aristotle would call the complication is simplicity itself: Benny, who is about to lose his job, has a chance to put in a fix with the head of his union. For $350 and a case of Scotch he can get a job in a more fashionable eatery. Should he sell his priceless autographs to buy himself a shot at new celebrities...

Author: /time Magazine | Title: Books: Hippogriffs and Zombies | 3/12/1973 | See Source »

...flavor-thin whisky that they thought would appeal to modern tastes. A brave bevy of brands entered the lists Royal American, Galaxy, Honey-Go Lite, Free Spirit, Northern Light and others. Sadly for this latter-day charge of the Light Brigade, it has been Balaklava all over again. With Scotch to the right of them, bourbon to the left of them and vodka down the middle, the lights, after eight months on the shelves, have barely made a dent in the competition. A very few individual brands may yet sell well, but the industry consensus is that light whisky...

Author: /time Magazine | Title: LIQUOR: Dark Days for Lights | 3/5/1973 | See Source »

...dealers and the public. According to a nationwide survey by Clark Gavin Associates, Long Island-based marketing consultants, store owners believe that at a time when the makers of most alcoholic products stress lightness, calling a new drink "light" does nothing to distinguish it from, say, Canadian or Scotch whiskies. Liquor dealers are unsure whether a new light drink will bring additional business or merely siphon sales away from older labels. As a result, light whisky is often stacked willy-nilly among bourbons and rye blends on the shelves so that buyers come across it only by chance. With their...

Author: /time Magazine | Title: LIQUOR: Dark Days for Lights | 3/5/1973 | See Source »

...oscilloscope to check the pattern of Bruynzeel's heartbeat and the culinary qualifications to serve as ship's cook. Once at sea, says Bruynzeel, "Diana never forgot to give me my pills six times a day." Each evening, he never forgot to take a belt of Scotch before retiring. Though Bruynzeel denies published reports that he stowed a weighted burial bag in the aft cabin, he had told his crew that in the event of his death, they should bury him at sea and continue the race...

Author: /time Magazine | Title: Modern Living: Old Man and the Sea | 2/19/1973 | See Source »

...Cleo, like pure-malt Scotch and the metric system, is only beginning to catch on. She and Johnny are scheduled to give a concert in April at Manhattan's Carnegie Hall; that appearance will be followed next fall by a month-long American tour. For both events, Cleo manages to be her own worst promoter. "When I hear myself, I don't like it," she says. "I can't get out what I hear in my head. What comes out is mellow and soft; yet what I try to achieve is an 'edge...

Author: /time Magazine | Title: Music: Cool Cleo | 2/5/1973 | See Source »

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