Word: scotches
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...approved the production of aged light whiskey beginning in 1968 specifically to satisfy U.S. distillers, who had long complained that outdated federal regulations were forcing more and more of the nation's 95 million drinkers to buy imported liquor.* Whereas U.S. tastes increasingly favored lighter-bodied products, especially Scotch and Canadian whiskies, federal rules forced domestic distillers to keep right on making the same kind of drink that helped win the Old West. For one thing, it had to be distilled at 160 proof or less, while Scotch and Canadian whiskies could be distilled at higher, taste-reducing proofs...
...rules let distillers make just about what they wanted. Light whiskey is slightly darker in color than Scotch, but noticeably paler than bourbon. Distilled like foreign whiskies, at high proof, it is later diluted and sold at 80 to 86 proof (v. bourbon's usual 86 to 100 proof). The result is by far the smoothest American whiskey, with a flavor close to that of Canadian. Says Joseph C. Haefelin, research director of American Distilling Co., which is producing Royal American light whiskey: "This is not a big-black-cigar whiskey. It's more a filter-cigarette whiskey...
...highly competitive industry has entered the sweepstakes for light whiskey, which will reach some cities early this month and should be nearly everywhere by September. The price for light whiskey will be about the same as for premium blends, or $2 a fifth less than for name brands of Scotch. The most widely promoted brand at first will be Crow Light, made by National Distillers (Old Crow bourbon). It has been pitching Crow Light in trade journals with an ad showing a long-haired drinker announcing "a clean break with the past." Seagram, the world's largest distiller, will...
...surprised that the only information you gave about the third UNCTAD was in connection with the price of Scotch and brothels...
...that. He proudly points to Watney's size and prospects: sales last year of $780 million and a predicted rise of 27% in earnings this year, from enterprises that range from 6,000 pubs in Britain to the distilleries that make Gilbey's gin and J. & B. Scotch...