Word: scotches
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...which rises out of the sea like a briny Brigadoon 15 miles off Scotland's west coast. Most of the 4,000 inhabitants exist by producing some of Scotland's finest malt whiskies, up to 65 of which are married in a single blend to give famous Scotch brands their distinctive smoky bouquets. The island's eight distilleries, bearing such names as Bruichladdich, Lagavulin and Bunnahabhain, produce 2,500,000 gallons annually but are well behind demand. "Everyone is making just as much as they can," says Bessie Campbell, chairman of Laphroiag distillery, "and there...
...ebullient mood of Islay, one of the major malt-whisky-producing centers, is typical of the Scotch industry these days. Over the past decade, world sales have doubled to $422 million a year; in the U.S. alone, they have jumped by 150%, to $223 million. But the long sales rise could now be threatened. U.S. distillers, led by bourbon producers fighting to stem the Scotch tide, are preparing a new weapon: light whisky. A wholly different kind of tipple, it is due to appear...
...growing at 6% annually in the U.S., and last year reached 375 million gallons. In the past twelve years, however, bourbon's share of the market has declined from 30% to 23%, and blended whisky has gone down from 33% to 21%. Meanwhile, the market share held by Scotch has risen from 7.6% to 12.5%. Gin's share increased from 9% to 10% and vodka's from...
There has been a shift in Americans' tastes, in the direction of "lighter" drinks. The terms are vague, but light usually connotes lower proof, a less pronounced taste and lighter color, while heavy whiskies have a definite flavor, more aftertaste and more caramel color. Scotch blenders, capitalizing on their whisky's carefully nurtured reputation for lightness, have in recent years pitched their promotions to the status conscious,* the young and the increasing number of women drinkers...
...Park directly across from the White House, those there Thursday evening spent six hours planning strategy for the following day-mainly for their meeting with "Henry." It was a highly intense discussion between some of the most noted intellects of the country; they consumed two bottles of Cutty Sark Scotch in the process...