Word: scotches
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...Shoes & Scotch. What foreign goods do Americans hanker for? U.S. companies, of course, have their own special needs; the fastest-rising major import so far this year is steel, which has risen 68% to $864 million. But consumer goods account for a full 40% of imports, include some of the sharpest gainers. The U.S. demand for Italian shoes, Pucci pants and British woolens has lifted imports of clothes and tex tiles this year by 18%, to $853 million. Purchases of leisure goods-German toys, Japanese baseball gloves, French musical instruments and the like-have risen 20%, to $187 million. Electrical...
...strategically located near the transalpine tunnels. The company has decided to go into le drugstore, a spreading phenomenon in Europe, by putting up half the $2,000,000 cost of a mammoth new one opposite the Paris Opera; unlike ordinary Parisian pharmacies, this establishment will sell everything from Scotch to Scotch tape...
...Michel Guillaume St. Jean de Crèvecoeur, "Here, individuals of all nations are melted into a new race of men whose labors and posterity will one day cause great changes in the world." Even as Crèvecoeur wrote, the U.S. was a polyglot mix of English and Scotch, Irish and French, Dutch, German and Swedish...
...among 80 imported beers (having overtaken Heineken in 1963), though the imports together represent less than 1% of all U.S. beer sales. Surveys show that the U.S. Löwenbräu drinker is mainly a city executive earning more than $10,000. "We won't change the Scotch drinker," says Importer Dieter Holterbosch, "but we want him to choose Löwenbräu when he has a beer." As one way to persuade him, Löwenbräu this Christmas will market in the U.S. a blue-and-gold foil-wrapped case of 24 bottles. Americans...
...coming right out and naming names, thus bringing on bad times for Brand X. Happy Birthday. Dodge dealers in the East and Midwest recently ran a radio campaign that openly wooed "you guys and gals who are bored with Ford." A current magazine ad for Hudson's Bay Scotch shows a dozen other brands, advises that "now that you have acquired a taste for Scotch, you are ready for Hudson's Bay." An ad for Old Grand-Dad bourbon names half a dozen leading competitive brands in wishing them happy birthday "from the head of the family...