Word: scotches
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...likely. "Advertising for distilled spirits is already going after younger people," says Jeffrey Hon of the National Council on Alcoholism and Drug Dependence, citing recent Dewar's Scotch and Southern Comfort campaigns in such youth-culture bibles as Details and Rolling Stone. Shapiro says Seagram has taken "great pains that our advertising doesn't appeal to or aim at children," an iffy claim during a campaign that uses "Valedictorian" as a punch line. Why violate the ad ban? Market share. Hard liquor is slipping, and TV is where tomorrow's customers...
...clear that an addiction to piloting small airplanes was overwhelming any commitment to real study. At 19 he persuaded his father to let him deliver a Land Rover from London to a religious hospital in Jordan. He made the trip steering with one hand and brandishing a bottle of Scotch in the other...
...raining in Sydney, Australia, and Franklin Graham is nervous. Once he might have slugged back a Scotch; now a diet Coke will have to do. It is always tough being a stand-in, and worse still if you're substituting for a legend. In fact, when illness forced his father out of this series of revival meetings, the organizing committee in Sydney simply dissolved itself. Ultimately another group decided to take a chance on Franklin but moved the revival from a downtown venue that could have held 50,000 people to an open, grass amphitheater--no seats, just turf--with...
...this year, Time Present, Time Past seems unlikely to jump-start a Bradley steamroller. Ever the gentleman, he writes about his Senate colleagues so blandly that even North Carolina's Jesse Helms, a bitter ideological foe, gets praised for being "courtly." Bradley is fiercely proud of his German and Scotch-Irish forebears, but in his tepid prose they come across as proto-suburbanites rather than daring pioneers...
Prairie Reunion by Barbara J. Scot (Farrar, Straus & Giroux; 230 pages; $21) is a bittersweet homecoming story tracing the author's return in middle age to the puritannical farming community where she grew up. In Scotch Grove, Iowa, she tries to piece together the puzzle of her mother's loving stoicism in the face of her father's humiliating desertion and subsequent suicide. Structured as a patchwork of conversations, childhood recollections and lyrical encounters with the land, Scot's quietly earnest quest yields her valuable understanding of her mother's reticence and a deeper appreciation of the mysteries of family...