Word: scotchguard
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Dates: during 1970-1979
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...slowly losing ground to down-filled, fur-hooded Air Force parkas. For the young, faded Levis remain high-status legwear; not being waterproof, they advertise the wearer's confidence in his ability to stay on his feet. More sensible skiers give their jeans a once-over with Scotchguard to keep the water...
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