Word: scotching
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Dates: during 1970-1979
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...greatest status symbols is heavy drinking. Booze is strictly prohibited in Saudi Arabia, but vast numbers spend their new riches on getting smashed every day. This is a sign of great wealth, since bootleg Scotch sells for $120 a bottle. One Saudi businessman risked penalties by importing his whisky disguised as crated furniture. One day a worried customs official called him from the airport. "You'd better come and pick up your crate of furniture quickly," he warned. "It's leaking...
...more than bicycles but less-far less-than the roaring machines straddled by Marlon Brando in The Wild One and Peter Fonda in Easy Rider; no self-respecting Hell's Angel would be caught dead on one. Yet mopeds (from motorized-bicycle-plus-pedals) are coming on like Scotch after Repeal...
...ounces of pure alcohol-or perhaps as little as one ounce (two drinks)-a day could increase the risk of their giving birth to a deformed or retarded child. Added University of Washington's Dr. Sterling Clarren: "You wouldn't give a newborn baby a glass of Scotch-and you shouldn't give one to a fetus, either...
...bought at the Second Annual Hookers' Ball in Manhattan this year. The other major change: "The freedom to do things without regard to what they cost." The things include frequent trips abroad with his wife Monique, a twelve-cylinder Jaguar and a new-found taste for Laphroaig, a Scotch malt whisky that sells for $11 a fifth. "Five years ago," he says, "I didn't know what this stuff...
...That first shot of Scotch or bourbon-consumed, perhaps, during a surreptitious afternoon raid on Dad's liquor cabinet-tasted invariably like oil, or worse. For those who could not acquire the taste for the hard stuff, the answer was abstinence, beer or some sort of cocktail. Today, many liquor companies are gambling that there is a new category of American-those weaned on Tootsie Rolls, malts and Life Savers -who have been panting for something else: a souped-up soft drink...