Word: scotching
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Dates: during 1970-1979
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...reads primarily "to keep up," as she puts it, much prefers Rudyard Kipling to T.S. Eliot, rarely dines out or sees a play. Her only hobby is collecting Royal Crown Derby china. At the end of a day, she and Denis like to relax over a drink: hers is Scotch, neat and usually just...
...scandal started in 1958 when Distillers Co., a huge British conglomerate known best for selling Scotch and gin, heavily advertised and sold a dangerous tranquilizer, Thalidomide, without adequately testing its effect on pregnant women. Before Distillers finally pulled the drug off the market, in 1961, some 450 tragically deformed babies were born in England, with flippers instead of arms and legs, or no limbs...
...Keizo Saji, 59, the professorial chairman of Suntory Ltd. He and his family own Suntory still, pot and barrel. Last year the company's after-tax profits are estimated to have reached $57 million on sales of $2.8 billion. With volume last year of 26 million cases of Scotch-type whisky, Suntory not only commands 64% of Japan's whisky market but also claims to be the world's leading private distiller...
Saji's father, who started as an Osaka wine importer, began touting Scotch half a century ago. At the time, it was an exotic import favored notably by Japanese naval officers, who had picked up the taste from British seamen. He opened the first Japanese whisky distillery, using as working drawings for the equipment rough sketches of pot stills brought back from Scotland. Lighter and possessing slightly more body than most Scotch whiskies, premium 84-proof Suntory brands, which almost all Japanese drink mixed with water or soda, are deemed by many experts to be first-class blends...
Among other tactics, he used such Western personalities as Sammy Davis Jr. to tout Suntory on TV. Some Suntory salesmen were attacked by knife-wielding chefs outraged at the attempt to Westernize the traditional Japanese cuisine by urging diners to drink Scotch instead of sake. But today millions of homes and almost every bar and restaurant stock at least some of Suntory's 15 brands. In price and quality, they range widely. The pedestrian Torys costs $2.25 a fifth, while Suntory's best, called The Whiskey, goes for a heady $250. Most popular brand: Suntory Old, which retails...